Google AdWords is an online advertising service developed by Google to help marketers reach their customers instantly.Google AdWords is also a marketplace where companies pay to have their website ranked right with the top organic search results, based on keywords. ... A keyword is a word or phrase the user searches for, who then sees your ad.
Google AdWords is an advertising service created by Google which allows advertisers to show clickable ads (called “sponsored links”) in Google's search results. Using a “pay-per-click” (PPC) payment system, advertisers bid on specific “keywords” for which they want to show up for in the paid search results.
Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite. With Google Marketing Platform you can: Deliver faster, smarter marketing.
